As TikTok continues to redefine digital influence, platforms like Exolyt are stepping up to help marketers, agencies, and creators make sense of the chaos. Exolyt is a TikTok analytics and social intelligence tool that transforms raw engagement data into actionable insights, tracking everything from account performance and hashtag trends to sentiment analysis and influencer ROI.
But how does it work? And is it worth the premium price? This deep dive answers those questions, based on real user reviews, verified pricing, and updated product capabilities as of June 2025.
Know More About Exolyt
Exolyt is a specialized TikTok analytics platform built for professionals who need to track trends, analyze sentiment, monitor influencers, and compare performance across accounts and campaigns. Unlike generalist social media tools, Exolyt focuses exclusively on TikTok, which allows it to go much deeper in data and insight than most competitors.
It’s most useful for:
Brands tracking trends and public opinion
Agencies managing influencer campaigns
Marketing analysts benchmarking performance
Researchers exploring TikTok culture or movements
“No other platform goes this deep into TikTok.” — G2 Reviewer, 2025
What Exolyt Offers for TikTok Analysis
Exolyt provides a set of tools focused specifically on TikTok data. These features are designed to support research, content planning, and performance tracking based on real-time platform activity.
1. TikTok Account Monitoring
Users can track public performance data for TikTok accounts, including follower changes, engagement rates, and post metrics. This is applicable for brand profiles, competitors, or influencer accounts.
2. Hashtag and Sound Tracking
The platform allows monitoring of selected hashtags and sounds to analyze usage trends over time. This can help identify which content types gain traction under specific tags or audio clips.
3. UGC Aggregation and Sentiment Overview
For teams conducting brand analysis, Exolyt collects user-generated content mentioning specific terms. It applies AI models to classify sentiment as positive, neutral, or negative.
4. Influencer Campaign Logs
Users can create and track influencer campaigns, monitor which creators have posted under a campaign tag, and compile post-level data to review performance.
5. Comparative Analysis Tools
Exolyt enables side-by-side comparisons between multiple accounts or hashtags. This can assist with benchmarking or spotting relative engagement trends.
6. Export and Reporting
Data exports in CSV format are available based on plan limits. Integrations with tools like Google Sheets and Airtable can support larger workflows or recurring reports.
7. Frequency of Data Updates
Depending on the selected plan, data can be updated multiple times daily. This may help with time-sensitive decision-making in fast-changing TikTok environments.
How to Set Up Social Listening in Exolyt
Exolyt’s workflow for brand or topic monitoring is straightforward:
Choose a plan with social listening support (Essentials or higher).
Enter your keywords or hashtags to track.
Let Exolyt collect TikTok UGC related to those terms.
Analyze sentiment trends on a timeline dashboard.
Export the results or act on them using Exolyt’s AI content suggestions.
This system is especially useful for managing brand crises, trend hijacking, or understanding audience reaction to campaigns.
Exolyt Pricing and Plan Comparison
Feature
Basic (Free)
Essentials (~ $292/mo)
Advanced (~ $702/mo)
Annual Price (converted)
Free
$246/month (≈€210)
$585/month (≈€500)
Tracked TikTok Accounts
1
50
300
Tracked Hashtags
1
50
300
Tracked Sounds
1
50
300
Influencer Campaigns
1
10
100
Social Listening Projects
0
3
15
Sentiment Analysis
Not included
Not included
Included
Age & Gender Analytics
Not included
Not included
Included
Industry Insights
Not included
Included
Included
Country Analytics
Not included
Included
Included
Video Comment Analysis
Not included
Included
Included
Video Transcriptions
Not included
Not included
Included
Influencer Database
Additional cost
Additional cost
Included
Chart History Access
7 days
90 days
At least 1 year
Data Update Frequency
1×/day
2×/day
6×/day
CSV Export Credits / Month
100
500,000
1,000,000
Google Sheets Integration
Additional cost
Additional cost
Included
Team Members Included
Up to 10
Up to 10
Up to 10
Unlimited Project Folders
Yes
Yes
Yes
Internal Notes Support
No
Yes
Yes
Onboarding & Training Call
Not included
Included
Included
Chat Support (Human, No Bots)
Yes
Yes
Yes
Minimum Contract Term
None
None
None
Secure Payment Methods
Supported
Supported
Supported
All plans support up to 10 team members
CSV export and integrations are available for an additional fee
7-day free trial available with no credit card required
