Snapchat Acquires Scheduling App Saturn to Power Gen Z’s Daily Life

Snap Inc. has just made a move that could redefine its relationship with young users. By acquiring Saturn—a rapidly growing social calendar app for high school and college students—Snap is signaling its intent to move beyond just being a fun place for disappearing photos and chat. Instead, Snap wants to become the digital nerve center for Gen Z’s academic and social lives. The deal, confirmed on June 20, 2025, brings nearly 30 Saturn employees into Snap’s fold and signals an ambitious push to turn Snapchat into a true hub for Gen Z’s academic and social lives. This news was first reported by Engadget. 

Saturn: Where Schedules Meet Social
 

Saturn isn’t your typical calendar app. It’s built for the chaos and energy of student life, allowing users to share class schedules, plan events, and coordinate everything from study groups to sports practices. The app’s design encourages students to connect over shared classes and activities, making scheduling a social experience rather than a solitary task. With millions of active users and a presence in over 17,000 U.S. high schools, Saturn has quickly become the unofficial planner for America’s teens.

Why Snap Wants Saturn

Snap’s acquisition is a calculated step to deepen its grip on the Gen Z market. By bringing Saturn’s features into the Snapchat ecosystem, Snap can offer students a seamless way to manage their days, organize meetups, and stay in sync with friends, all without leaving the app they already love. This move could transform Snapchat from a platform for sharing fleeting moments to a daily utility that helps users plan those moments.

Numbers That Matter

Saturn’s reach is impressive: millions of users, tens of thousands of schools, and a growth curve that shows no sign of slowing. While Snap hasn’t revealed how much it paid for Saturn, the strategic value is obvious. Owning a platform that’s already embedded in the routines of so many students gives Snap a powerful edge in the race to capture—and keep—Gen Z’s attention.

The Future: Snapchat as a Student Super-App

For Saturn, the deal means access to Snap’s massive resources and user base, setting the stage for even faster growth and deeper integration with social features. For Snap, it’s a shot at becoming indispensable to young people—not just as a messaging app, but as the place where they organize their lives. As rivals scramble to win over the next generation, Snap’s Saturn acquisition is a clear signal: the future of social media is about more than sharing—it’s about shaping how young people plan, connect, and live every day.