7 Tips for Retailers to Promote High-Quality Hair Pomades

Retailers know that standing out in a crowded marketplace can be tricky. With lots of grooming products on the shelves, promoting high-quality hair pomades can feel like a challenge. However, when done right, it’s easy to turn these pomades into best-sellers. In this article, you will learn the seven tips that will help you effectively promote high-quality hair pomades in your store and online.

1. Know Your Product Inside and Out

To promote hair pomades successfully, get familiar with every aspect of the product. Whether it’s water-based or oil-based, lightweight or heavy-duty, this knowledge helps when speaking to customers or creating marketing materials. Aside from that, highlighting the specific needs a pomade addresses, like shine, texture, or hold, makes it easier for customers to see why they should choose it.

2. Show Off the Results

Consider showcasing before-and-after photos or videos of how the pomade works. A picture can convey information, and a brief video can build credibility. If possible, get some local influencers or customers to create these visuals, giving the promotion an authentic feel. Showing real results reinforces the effectiveness of the product and makes it easier for customers to envision how it will work for their hair.

3. Leverage the Power of Social Media

Social media significantly enhances the promotion of any product, including hair pomades. Utilize platforms like Instagram or Facebook to post tutorials, reviews, and user-generated content. Engaging with your audience on these platforms creates buzz and makes your pomades more appealing. You can also partner with influencers who specialize in hair care or grooming to help increase visibility and trust.

4. Create Bundles or Packages

Bundling high-quality hair pomades with other grooming products like shampoos or styling tools is a fantastic way to increase sales. Brands such as Uppercut Deluxe offer premium pomades that pair well in these bundles. Offering bundles provides convenience and increases the perceived value. Customers are more likely to purchase when they feel like they’re getting a good deal. Highlight these bundles both in-store and online, and consider offering a discount to make the deal appealing.

5. Host In-Store or Virtual Demos

Hosting in-store demos allows potential customers to experience the product firsthand. If an in-person event isn’t possible, demos can still engage a large audience. Live-streamed tutorials or video content where a stylist shows off how to apply and style hair using the pomade help customers feel confident in their purchase. Seeing the product used in real-time provides an opportunity to answer questions.

6. Use Customer Reviews and Testimonials

Encourage customers to leave reviews, and display them on your website or in-store. Positive feedback from real users creates social proof that a product is worth trying. Offer an incentive for reviews, like a discount on a future purchase, which encourages customers to share their experiences. Testimonials from satisfied customers can make the difference between a hesitant shopper and a confirmed sale.

7. Offer Samples and Trial Sizes

Sometimes, customers need to try before they buy, especially with something like hair pomades, where texture and hold are essential factors. Offering free samples or travel-sized versions of the pomade allows customers to test the product without committing to a full-sized jar. Aside from that, offering a no-risk opportunity to try the product often encourages a purchase down the line.

Understand Your Target Audience and Their Grooming Habits

Before promoting any grooming product, it’s crucial to identify who your ideal customers are. Are they young professionals, barbershop regulars, or style-conscious teenagers? Different customer segments have different preferences when it comes to hold strength, scent, finish (matte vs. shine), and even packaging.

Conduct short surveys, observe buying patterns, or review past sales data to uncover valuable insights. This allows you to tailor your messaging, in-store displays, and online content more effectively. For example:

• Young professionals might prefer water-based, matte-finish pomades for a clean, polished look.
• Barbershop customers might lean toward classic oil-based formulas with stronger hold.
• Teen buyers may respond better to trend-based packaging and influencer endorsements.

When you know who you're speaking to, you’ll find it easier to promote the right product, in the right way, to the right people.

Train Your Staff to Become Product Experts

Your frontline staff can be your biggest sales asset—if they’re properly trained. Educating your team on the differences between hair pomades, such as water-based vs. oil-based, matte vs. shine finishes, and hold strengths, enables them to confidently guide customers toward the best option for their needs.

When employees understand how each pomade works, who it’s best suited for, and how to apply it, they can offer personalized recommendations instead of generic suggestions. This not only boosts trust but also increases the likelihood of a sale.

Here’s how to level up staff knowledge:

• Host quick weekly training sessions on new products or customer FAQs.
• Provide cheat sheets or comparison charts that they can reference during conversations.
• Let staff try the products themselves so they can share firsthand experiences.

Trained staff can also upsell more effectively by suggesting complementary items—like pairing a strong-hold pomade with a clarifying shampoo or a styling comb—boosting both sales and customer satisfaction.

Turn Hair Pomades into Must-Have Essentials!

From knowing the product inside and out to using customer feedback, you can drive sales and build a loyal customer. Keep in mind to forget the power of demonstrations, and consider giving customers a chance to sample the product before committing to a full purchase. By taking these steps, retailers can position hair pomades as essential grooming products that customers can’t wait to add to their routine.