Apple in Talks to Bring Google’s Gemini AI to Siri Revamp

Apple is in advanced talks with Google to bring the Gemini AI engine into Siri, Bloomberg reports. If the deal goes through, it would mark one of Apple’s most dramatic shifts in artificial intelligence strategy.

The integration could give Siri access to Google’s large language models, powering new conversational upgrades coming with iOS 19. Apple has its own AI projects underway, but insiders say the company is looking for outside help as rivals release far stronger digital assistants.

Why Gemini Could Be Siri’s Lifeline

Apple has focused its AI work on-device, with an emphasis on privacy and efficiency. But scaling generative AI has been a challenge.

Gemini, launched by Google in late 2023, is built for natural conversations and can process text, images, and even audio together. This could help Siri hold context across multiple questions, handle complex requests, and respond more naturally in areas where it has long fallen short.

Big Tech Is Pairing Up on AI

Tech giants are striking partnerships to secure an edge in generative AI. Microsoft has tied core products to OpenAI’s GPT models. Amazon has been working with Anthropic to boost Alexa.

A Google-Apple deal could be just as game-changing. CNBC noted Alphabet’s stock jumped almost 4% after the report, reflecting investor belief that Gemini on the iPhone would give Google massive reach.

Apple’s Pragmatic Gamble

Apple usually avoids leaning on direct competitors for key technology. It prefers building in-house or buying smaller firms quietly.

But Siri has trailed both Alexa and Google Assistant for years.  Siri remains weaker in both function and reputation. Partnering with Google may be Apple’s fastest route to a credible upgrade, even if it reduces Apple’s independence in this critical area.

Not a Done Deal

The talks are ongoing, and no final agreement has been reached. Both companies refused to comment on the matter.

Bloomberg suggests Apple could target a 2025 Siri relaunch alongside new iPhones. But technical integration could be tricky and regulators are already pressuring Apple and Google over competition issues.

How Siri Could Change for Users

If Gemini powers Siri, the assistant should feel more responsive and human-like.

• Conversations: You won’t need to repeat keywords. Follow-up questions like “What about Rome?” will make sense after asking about Paris.
• Context: Siri could summarize emails, web pages, or long documents with more accuracy.
• Creativity: Drafting, rewording, or brainstorming could become a Siri feature, similar to ChatGPT.
• Everyday tasks: Local commands (timers, alarms, HomeKit) would stay private on-device, while heavier AI is handled by Gemini in the cloud.

This hybrid approach could mean faster, smarter help across iOS apps, from Mail to Notes to Safari.

Endnote

Apple chasing Google’s Gemini shows a hard truth: generative AI can’t be ignored. For users, the payoff could be a much smarter Siri. For Apple, it’s a bold step that trades some control for speed.

If the deal goes through, Siri could finally move from being a basic command tool to a true AI companion but it will also test whether Apple can keep its balance between innovation, privacy, and independence.