ChatGPT Welcomes Major Apps to Power Seamless Productivity

OpenAI has flipped the script on conversational AI, turning ChatGPT from a standalone assistant into a central hub for real interactive apps without users ever needing to leave their chat window. This move, launched at DevDay twenty twenty five, instantly integrates big-name services like Spotify, Canva, Zillow, Coursera, Figma, and Expedia directly within ChatGPT,  which marks a pivotal shift for the AI ecosystem.

Real Apps Seamless in Chat

No more switching tabs or juggling logins. With just a prompt such as “Spotify make me a workout playlist” or “Canva design a flyer for my event,” users tap directly into these services inside their ChatGPT conversations. Apps respond within the flow, surfacing features and interactive widgets such as maps, slideshows, and videos in the chat. Already subscribed to a service, logging in from within ChatGPT gives immediate access to premium features, maintaining user continuity and convenience.

The Engine Behind the Ecosystem

Developers now have the Apps SDK, which is a development toolkit released in preview and based on an open standard called Model Context Protocol that allows them to build these chat native apps. This toolkit lets them blend chat logic with interactive user experiences, connecting their services to ChatGPT's massive eight hundred million-strong user base. Apps are discoverable in two ways: either called up by name in conversation or suggested automatically by ChatGPT whenever they are relevant, such as launching Zillow when discussing real estate. As more developers build this internal app directory will keep expanding, promising a fluid, ever-growing ecosystem.

Safety Control and Next Steps

Every app must follow OpenAI usage policies and include clear privacy protections. Users always see what data may be shared, and more granular controls are on the roadmap. Apps roll out to all logged-in ChatGPT users outside the EU across Free Go Plus and Pro plans, with Business Enterprise and Edu support arriving later this year. Later stages will introduce monetization for developers and a dedicated browsing directory for users seeking specialized tools.

The Bottom Line

This launch turns ChatGPT into a true productivity and creativity workspace where finding a home, creating digital art, learning new skills, or organizing playlists all happen within the ebb and flow of conversation. It is not just AI that answers, but AI that orchestrates and enables fast tracking how people work, learn and connect across the digital landscape.