by Sakshi Dhingra - 3 days ago - 5 min read
As the initial hype cycle of generative AI settles into enterprise implementation, a more sober reality has emerged inside Fortune 500 boardrooms: artificial intelligence without context is expensive autocomplete.
While tech giants like Microsoft and Google compete for dominance at the interface layer—embedding AI into productivity suites and search engines, Glean is targeting a quieter, more strategic layer of the stack: enterprise AI middleware.
Valued at approximately $7.2 billion, Glean’s wager is simple but profound. The future of enterprise AI will not be won at the chatbot interface. It will be won at the data layer beneath it.
Large language models (LLMs) are powerful—but context-blind.
Inside corporations, generic LLMs resemble highly intelligent interns with perfect grammar and zero institutional memory. They cannot answer:
Why was “Project Atlas” paused in 2024?
Which version of the pricing model is final?
Who actually influences decisions in cross-functional teams?
This is the “Context Gap.”
Glean addresses this gap through its Enterprise Knowledge Graph, a structured map of organizational relationships that goes far beyond keyword search.
1. People → Projects
Not just who works at a company, but who collaborates, leads initiatives, and influences decisions.
2. Temporal Relationships
Version histories, document evolution, and shifting strategic priorities over time.
3. Tribal Knowledge
Decisions embedded in Slack threads, side comments in Zoom transcripts, Jira tickets, and GitHub commits.
Unlike a traditional search index, a knowledge graph understands relationships. That relational intelligence allows Retrieval-Augmented Generation (RAG) systems to retrieve not just relevant documents—but contextually correct ones.
For enterprises, the biggest barrier to AI deployment isn’t creativity. It’s risk.
If an AI assistant has unrestricted access to corporate data, sensitive information—executive compensation, pending layoffs, legal disputes,could surface unintentionally.
Glean’s answer is Permissions-Aware Retrieval-Augmented Generation (RAG).
Identity Syncing
Glean continuously mirrors enterprise identity systems such as Okta and Active Directory. User roles, access rights, and document-level permissions are synchronized in real time.
Real-Time Filtering Before Generation
When a user submits a query, Glean filters the retrieval layer based strictly on that user’s credentials. The AI model never receives data outside those permissions.
This architecture reduces a key enterprise fear: hallucinated exposure of restricted data. The model cannot “leak” what it never sees.
In an era where AI Governance is increasingly scrutinized by regulators and internal compliance teams, this granular enforcement layer may be more strategic than any model breakthrough.
The middleware race is no longer about better search results. It is about workflow orchestration.
Under the leadership of Arvind Jain, Glean is repositioning itself from enterprise search tool to Agentic Engine,a system capable of initiating and coordinating tasks across platforms.
The Onboarding Agent
A new hire asks:
“What are the five most important Q1 priorities I should understand?”
The system synthesizes emails, Jira tickets, meeting transcripts, and strategy docs into a coherent briefing.
The Sales Intelligence Agent
A sales executive asks:
“Summarize every interaction with Client Y over the last two years.”
The agent pulls cross-platform data from Slack, Salesforce, call logs, and support tickets—producing a contextual narrative instead of fragmented records.
Perhaps Glean’s most strategic decision is neutrality.
By sitting between enterprise data and the AI model, Glean allows companies to swap OpenAI, Anthropic, or Google Gemini without losing internal metadata or governance structures.
This insulation layer reduces exposure to model volatility—a growing concern as pricing, performance, and regulatory constraints evolve across AI providers.
At its core, Glean’s strategy is not merely technical—it is operational.
Research consistently shows that knowledge workers spend nearly 20% of their week searching for information. That translates to roughly one full day lost to “work about work.”
By automating discovery, synthesis, and cross-platform aggregation, enterprise middleware attempts to return that day to employees.
The ambition is subtle but transformative:
Less time hunting documents.
Less duplication of effort.
More time for strategy, creativity, and decision-making.
If generative AI was the productivity spark, middleware may be the combustion engine.
| Feature | Platform Giants (Microsoft / Google) | Glean (Neutral Middleware) |
|---|---|---|
| Data Scope | Primarily ecosystem-bound (M365 / Workspace) | Cross-platform (Slack, Jira, GitHub, Salesforce, etc.) |
| Model Choice | Locked into proprietary LLMs | Model-agnostic architecture |
| Implementation | Broad, standardized rollout | Custom Knowledge Graph tuned to company language |
| Governance | Cloud-level security controls | Granular, per-document permission mirroring |
The contrast is strategic. Platform giants control productivity environments. Glean aims to control contextual intelligence across environments.
The “middleware land grab” reflects a deeper industry shift.
In the early internet era, browsers competed for users. In the cloud era, infrastructure providers competed for compute. In the generative AI era, the battle is over context control.
Interfaces will evolve. Models will improve. Prices will fluctuate.
But the organization that owns the enterprise knowledge graph, the structured map of relationships, permissions, and institutional memory,may own the most defensible position in the stack.
Glean’s wager is that the future of enterprise AI will not be defined by who builds the smartest model.
It will be defined by who builds the smartest memory.