WordPress Unveils Telex: AI Powered Tool Promises Seamless Gutenberg Block Creation

WordPress has introduced an experimental AI development tool called Telex, aiming to redefine how users create website components through natural language prompts. Announced by CEO Matt Mullenweg at the WordCamp US 2025 conference in Portland, Telex positions WordPress at the intersection of low-code innovation and AI-driven web development.

What is Telex?

Telex enables users to generate custom Gutenberg blocks, the core building elements for WordPress sites, such as text, images, and columns, by describing their requirements in plain language. The tool then returns these blocks as installable .zip files, compatible with both WordPress sites and the browser-based WordPress Playground, eliminating the need for manual coding.

Strategic Goals and Vision

According to TechCrunch, Mullenweg framed Telex as “V0 or Lovable, but specifically for WordPress,” referencing the rise of prompt-based “vibe coding” platforms. The initiative reflects WordPress’s mission to lower technical barriers and promote accessible publishing for all. Mullenweg emphasized the company’s intention to keep these AI advancements radically open, multilingual, and affordable, aligning with WordPress's core ethos since its inception.

Early Reception and Ongoing Development

Despite its promise, Telex remains in the prototype stage. Early testers have encountered significant bugs and limitations, with some features requiring further refinement before large-scale deployment. Mullenweg acknowledged these setbacks as part of the growing pains inherent in experimental technology but remains optimistic about AI's “enabling” potential for the WordPress community.

Legal and Industry Context

Amid Telex’s debut, ongoing legal friction continues between WordPress and WP Engine over trademark rights, a dispute briefly addressed by Mullenweg during the announcement. He indicated that the matter is progressing through the courts, with no immediate resolution.

Broader AI Integration

Telex’s reveal builds on WordPress’s announcement earlier this year regarding the formation of a dedicated AI team to oversee and guide the company's foray into intelligent automation. This ongoing investment underscores WordPress’s commitment to integrating advanced AI features into its ecosystem and promoting AI literacy among its vast user base.

Community and Developer Reactions

Responses across developer forums suggest both excitement and wariness. While some see Telex as a leap towards democratized, no-code site building, others express concern about the impact on plugin developers and the risk of fragmenting the broader WordPress ecosystem.

WordPress’s experimental launch of Telex signals not just a commitment to AI-powered publishing, but an invitation to the community to help shape what the future of web building looks like, one prompt at a time.