The entertainment business's sudden adoption of artificial intelligence has generated a curious and unintended consequence that is reverberating throughout workplaces worldwide. AI replacing jobs is a topic we've all heard countless times - and for good reason.
But it seems that the transfer is not going as smoothly as people may have once thought. Businesses throughout the creative industry are actually taking on human employees just to clean up the errors and inadequacies of content made by AI, a drastic departure from early estimates that automation would do away with creative jobs altogether.
This quality plight has given birth to a brand-new genre of work where humans are instead employed to edit, rewrite, or remake entirely that which has been generated by AI.
In the gambling and casino sector, the same trends emerge as operators take on the promotional materials and marketing pieces generated by the AI that do very little to engage the players.
As promotional materials produced by AI may at times be too dull to attract players, some gaming operators have been relying on trusted payment gateways to get customers coming back on a regular basis.
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The irony extends beyond casinos to film studios, music labels, and streaming platforms, where AI was initially deployed to reduce creative costs. Instead of eliminating human jobs, these companies now employ specialists whose sole purpose is to salvage AI output.
Video editors spend hours correcting awkward AI-generated thumbnails, writers reframe stilted promotional copy, and designers fix distorted graphics that AI produces.
Fan cons have been hotspots of the trend, with several conventions actually disallowing artwork and promotional materials produced by AI after the appearance of obviously generated pieces by fans proved bothersome to some guests.
Convention promoters have been hiring human artists and designers to check and replace the AI-created materials producers originally submitted, generating work that didn't exist prior to the AI revolution.
The size of that correction market is considerable, with some reports indicating that human checking and editing now takes more resources than it would have been for the initial creative activity.
Companies and studios that originally anticipated great economies of scale by introducing AI soon found out they have larger creative teams than they did previously, since the machinery has to be constantly monitored and tailored by humans to turn out the desired product.
Streaming music is another challenge, where bots and recommendations often lead to disconnected listening experiences that then need to be addressed by human curation.
Similarly, social media posts that aim to create fun content often lead to robotic-sounding content that disregards cultural subtleties as well, needing intervention by humans to create genuine brand voices.
The trend is also symptomatic of a greater acknowledgment that creative sectors rely on human instinct, cultural sensitivity, and emotional awareness that existing AI systems at this moment in time cannot reproduce dependably.
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