Mailchimp to map complete customer journeys from first signup to repeat purchase using visual flows that trigger emails, SMS, and ads based on behavior, time delays, and conditions. For ecommerce, I plug in my store so the platform automatically sends abandoned‑cart nudges, product recommendations, and post‑purchase follow‑ups that are tailored to browsing and order history.
Standout Functions
Pricing Summary
Drag-and-drop editor builds polished campaigns quickly.
Ready-made templates reduce design work for newsletters.
Strong audience segmentation with real-time open statistics.
Automations handle post-purchase flows and review requests.
Integrations sync data from ecommerce and CRM tools.
Pricing rises sharply as contact list scales.
Free plan limits force early upgrade for growing lists.
Billing complaints: hidden fees and disputed card charges.
*Price last updated on Dec 22, 2025. Visit mailchimp.com's pricing page for the latest pricing.
