Omnisend is an eCommerce-focused email & SMS automation platform that helps Shopify, WooCommerce, BigCommerce, and other DTC brands drive conversions through personalized customer journeys, pre-built workflows, and multi-channel reach.
Omnisend simplifies omnichannel marketing for eCommerce stores by offering automation-first tools that go beyond just email. It allows merchants to combine email, SMS, and push notifications in a single automation flow, maximizing customer engagement and retention. With deep integrations into leading eCommerce platforms and intuitive UX, even small teams can launch advanced campaigns without needing a developer or designer.
Key automations—like cart recovery, welcome flows, and reactivation—come pre-built. Templates are optimized for mobile and conversion. Segments auto-update based on user behavior (e.g., viewed product but didn’t buy). You can even use your actual product feed to insert images, prices, and links into your emails.
Omnisend’s strength lies in blending simplicity with power—whether it’s syncing customer data from your store, sending compliant SMS worldwide, or analyzing ROI per workflow.
Pre-built automation for welcome, abandoned cart, and browse abandonment
Email + SMS + push campaigns from a single dashboard
Product Picker for inserting store items directly into emails
Segmentation & targeting based on behavior, lifecycle stage, and shopping data
A/B testing and performance analytics to optimize campaigns
Plug-and-play integrations with Shopify, BigCommerce, WooCommerce, Wix, and more
Forms & pop-ups for lead capture and growth
Drag-and-drop builder with eCommerce content blocks
Built specifically for eCommerce workflows
All-in-one: Email, SMS, push—no need for multiple tools
Free plan with up to 250 contacts + 500 emails/month
Segmentation is behavior-based, not just demographic
Seamless Shopify & WooCommerce integration
Very fast to set up automated campaigns
SMS can be added to email flows without code
Limited A/B testing on lower-tier plans
Email templates may feel restrictive for advanced designers
SMS credits are charged separately (not included in plans)
Reporting is strong but not customizable beyond pre-built dashboards
Not ideal for non-eCommerce businesses or those needing cold email outreach
Features
Features
*Price last updated on Jul 1, 2025. Visit omnisend.com's pricing page for the latest pricing.
