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Omnisend

Omnisend

Ecommerce Email Marketing and SMS Platform

Omnisend Overview

Omnisend is an eCommerce-focused email & SMS automation platform that helps Shopify, WooCommerce, BigCommerce, and other DTC brands drive conversions through personalized customer journeys, pre-built workflows, and multi-channel reach.

Omnisend Features

Pre-built automation Email + SMS + push campaigns Product Picker Segmentation & targeting A/B testing Plug-and-play integrations Forms & pop-ups Drag-and-drop builder

Omnisend simplifies omnichannel marketing for e-commerce stores by offering automation-first tools that go beyond just email, and enables merchants to combine email, SMS, and push notifications within a single automation flow, thereby maximizing customer engagement and retention. With deep integrations into leading eCommerce platforms and intuitive UX, even small teams can launch advanced campaigns without needing a developer or designer.

Key automations—like cart recovery, welcome flows, and reactivation—come pre-built. Templates are optimized for mobile and conversion. Segments auto-update based on user behavior (e.g., viewed product but didn’t buy). You can even use your actual product feed to insert images, prices, and links into your emails.

Core Capabilities :

  • Pre-built automation for welcome, abandoned cart, and browse abandonment
  • Email + SMS + push campaigns from a single dashboard
  • Product Picker for inserting store items directly into emails
  • Segmentation & targeting based on behavior, lifecycle stage, and shopping data
  • A/B testing and performance analytics to optimize campaigns
  • Plug-and-play integrations with Shopify, BigCommerce, WooCommerce, Wix, and more
  • Forms & pop-ups for lead capture and growth
  • Drag-and-drop builder with eCommerce content blocks

Pros & Cons

Pros:

Built specifically for eCommerce workflows

All-in-one: Email, SMS, push—no need for multiple tools

Free plan with up to 250 contacts + 500 emails/month

Segmentation is behavior-based, not just demographic

Seamless Shopify & WooCommerce integration

Very fast to set up automated campaigns

SMS can be added to email flows without code

Cons:

Limited A/B testing on lower-tier plans

Email templates may feel restrictive for advanced designers

SMS credits are charged separately (not included in plans)

Reporting is strong but not customizable beyond pre-built dashboards

Not ideal for non-eCommerce businesses or those needing cold email outreach

Company

Omnisend

Contact

N/A

Headquarter

London, UK

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Omnisend Demo & Screenshots

Omnisend Pricing

Pro

$59/Monthly

Features

  • 2,500 contacts
  • Global SMS messaging
  • Unlimited emails
  • Unlimited web push notifications
  • Success manager (from $400)
  • 24/7 Priority support
  • Advanced reporting

Standard

$44/Monthly

Features

  • 2,500 contacts
  • $1 in free SMS to try
  • 30,000 emails/month
  • Unlimited web push notifications
  • Success manager (from $400)
  • 24/7 Priority support
Omnisend Pricing Screenshot

*Price last updated on Jul 15, 2025. Visit omnisend.com's pricing page for the latest pricing.

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