Semrush

Core Capabilities

• AI‑driven SEO toolkit for keyword research, site audits, and rank tracking.​
• Competitive intelligence for domains, keywords, traffic, and ads.​
• Content marketing and AI writing workflows for briefs, optimization, and outlines.​
• Backlink analytics and link‑building prospecting at scale.​
• AI Visibility tools to track brand presence in LLM and AI search answers.​
• PPC and display ads research for Google Ads and other networks.​
• Social media scheduling, monitoring, and performance analytics.​
• Local SEO management for listings, reviews, and map visibility.​
• Customizable, automated reporting for agencies and in‑house teams.​

Cost Structure (Pricing)

• Semrush uses tiered subscriptions (e.g., plans such as Pro, Guru, Business / Enterprise) with different limits for projects, reports, and data volume.​
• Pricing is publicly listed for core plans, while enterprise and large custom setups are typically negotiated via sales.​
• Add‑on toolkits and extra user seats are billed separately, enabling modular expansion of the account.​