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TotalBrokerage

TotalBrokerage

The all‑in‑one brokerage platform: CRM, transactions, marketing, e‑sign, commissions & BI

TotalBrokerage Overview

TotalBrokerage is a unified platform built for real estate brokerages. It consolidates lead management, CRM, marketing, transaction workflows, e‑signatures, commission tracking, HR, intranet, reporting, and BI tools designed to scale agent performance and brokerage efficiency.

TotalBrokerage Features

Lead & CRM Marketing Transaction Management E‑Signature Commissions & Accounting Reporting & BI Agent Onboarding & HR Intranet & Messaging Integrations & API

TotalBrokerage replaces disparate tools with one unified, cloud-based system covering every brokerage need—from lead capture to financial reporting. The CRM supports infinite lead routing, duplication safeguards, and activity tracking. Its marketing engine enables mass email/SMS campaigns, while transactions are managed via customizable wizards, e‑signs, and audit logs vetted for compliance. Commissions are auto‑calculated and synced with QuickBooks, while ToBI delivers real‑time business intelligence for smarter decisions. Agent onboarding is smoother with automated HR checklists; internal communication thrives via intranet messaging. The platform integrates easily via API, webhooks, Zapier, and popular accounting tools.

Feature Description:

  • Lead & CRM: Lead routing, activity tracking (calls, emails, texts), duplication protection, CSV import/export
  • Marketing: Drip SMS/email, templates, e‑blast, Facebook integration
  • Transaction Management: Custom wizards, checklists, mobile document access, compliance‑ready audit logs
  • E‑Signature: Built‑in, ESIGN/UETA compliant via SMS/email
  • Commissions & Accounting: Automated calculations, QuickBooks/NetSuite sync
  • Reporting & BI: Custom dashboards, metrics, ToBI business intelligence for finance & operations
  • Agent Onboarding & HR: Automated workflows, checklist tracking, centralized documentation
  • Intranet & Messaging: Internal bulletin, team structures, and permission controls
  • Integrations & API: REST API, webhooks, Zapier support

Pricing details are not publicly listed. Please visit the official TotalBrokerage website to request a quote or explore available plans.

Pros & Cons

Pros:

Comprehensive one-platform solution – no need for multiple tools

Significant time savings per transaction (3–10 hrs)

Strong BI with ToBI dashboards and analytics

High user satisfaction and ease‑of‑use reported

Cons:

Document handling can feel clunky; some UI for e‑sign needs clarity

Lacks full native accounting—relies on integrations

Company

TotalBrokerage

Contact

N/A

Headquarter

Chicago

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