Home > Company > Tray
Tray

Tray

Turn AI and agents into business performance with our flexible iPaaS.

Tray Overview

Tray.ai is a low-code, cloud-native integration and automation platform that connects software applications and automates complex workflows across an organization's entire stack. The platform uses a visual, drag-and-drop interface to build multi-step automations with conditional logic and data mapping, eliminating the need to write code. It provides hundreds of pre-built connectors for popular SaaS tools like Salesforce, HubSpot, NetSuite, and Slack, while also supporting custom API connections through a universal connector. Beyond standard integrations

Tray Features

Visual workflow builder with drag-and-drop interface for building multi-step workflows with conditional logic and branching Hundreds of pre-built connectors for SaaS applications across CRM, marketing automation, ERP, and collaboration categories Universal connector to integrate with any RESTful API, even without pre-built connectors Tray Embedded for SaaS companies to build and manage native integrations for their own customers

How the System Works

  • Access a drag-and-drop interface to define automated workflows.
  • Connect cloud apps (e.g., CRM, ERP, marketing systems) using built-in or custom connectors.
  • Add conditions, loops, branching logic, and triggers to orchestrate processes.
  • Manage workflow executions, logs, and retries.
  • Scale usage across environments via workspaces and task credits.

Core Capabilities

  • Low-code automation and integration builder
  • API connectivity with various cloud apps and services
  • Workflow automation with branching logic and triggers
  • Universal connector support for custom integrations
  • Conditional logic and looping in workflows
  • Enterprise-grade scalability and performance
  • Logging and retry controls for workflow executions
  • Support for complex data orchestrations

Pros & Cons

Pros:

Automates tasks in minutes vs hours.

Drag‑drop builder reduces dev dependency.

Enterprise‑grade encryption & audit logs.

Handles high‑volume mission‑critical workflows.

Granular role‑based access controls.

Cons:

Steep learning for complex flows.

Enterprise pricing often expensive.

Debugging multi‑step workflows hard

Company

Tray

Contact

Headquarter

San Francisco, California, USA

Follow Us

Tray Demo & Screenshots

Tray Pricing

Tray Pricing Screenshot

*Price last updated on Jan 21, 2026. Visit tray.io's pricing page for the latest pricing.

Tray Reviews

Tray Category

Tray Alternatives