Hello Molly is an Australian fashion e-commerce brand that sells women's clothing and accessories. Founded in 2012, the company operates primarily online and ships globally. It’s gained visibility through social media, influencer marketing, and consistent product launches. This article provides a non-promotional, evidence-based review of Hello Molly using publicly available information, customer feedback, and data from official sources.
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Brand Overview
Founded: 2012
Headquarters: Sydney, Australia
Industry: Fashion eCommerce
Website: https://www.hellomolly.com
Key Market: Women aged 18–35
Business Model: Direct-to-consumer
The company focuses on fast fashion, offering new styles frequently. According to the official About Us page, Hello Molly releases over 100 new styles weekly.
Product Categories
The store offers:
- Dresses – Includes mini, midi, maxi, party, and formal dresses
- Tops – Crop tops, bodysuits, and blouses
- Bottoms – Skirts, shorts, pants
- Two-Piece Sets – Matching co-ords
- Swimwear – Bikinis and one-pieces
- Shoes and Accessories – Heels, jewelry, and bags
Products are designed to match current fashion trends. The price range typically falls between USD $60 to $130.
Website Functionality
The website features:
- Global shipping options
- Currency conversion
- Sizing guide
- Wishlists and back-in-stock alerts
- Klarna payment installment support
It also features a size guide for international customers. Users can browse categories or search directly by style or occasion.
Social Media Presence
As of May 2025:
Instagram: 1.1 million followers
Facebook: 997K likes
Pinterest: Over 93K followers
The brand uses social media for promotional posts, influencer collaborations, product announcements, and styling ideas. Posts are frequent and professionally curated.
Customer Reviews & Ratings
Trustpilot
Rating: 4.4 out of 5 stars
Reviews: 3450
Positive themes:
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- Timely shipping
- Product matching website photos
- Good customer service responses
Negative themes:
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- Return policy (store credit only)
- International sizing confusion
- Non-refundable return shipping
- Issues with sale items being final
Trustpilot reviews include both 1-star and 5-star ratings, indicating a wide range of customer experiences.
Return and Shipping Policy
Shipping (from Shipping Info)
Ships to most countries, including the U.S., U.K., Canada, and New Zealand
U.S. Standard Shipping: $9.99 or free on orders $100+
Delivery Time: 5–10 business days for international orders
Returns (from Returns Policy)
Return period: 30 days from delivery
Refund type: Store credit only, no cash refunds
Return shipping: Paid by the customer
Final sale items: Non-returnable
There is no mention of exchanges.
Manufacturing and Sustainability
As of May 2025, Hello Molly does not provide public disclosures on:
- Manufacturing locations
- Working conditions
- Fabric sourcing or composition
- Environmental sustainability initiatives
The About Us page focuses on fashion and brand history but does not contain information regarding ethical or sustainable practices. There is no sustainability page or certifications listed on the website.
Comparison with Similar Brands
| Feature | Hello Molly | Princess Polly | Revolve | SHEIN |
| Global Shipping | Yes | Yes | Yes | Yes |
| Returns Accepted | Store Credit Only | Refund Available | Refund Available | Refund Available |
| Sustainability Policies | Not Disclosed | Limited | Moderate | Very Low |
| Sizing Support | Size Guide Provided | Extensive | Extensive | Varies |
| Social Media Presence | High | High | High | High |
This comparison is based on publicly available website data and third-party reviews from each brand as of Q2 2025.
Notable Mentions
The brand was listed on EastMade India as part of a featured editorial.
Hello Molly does not operate brick-and-mortar stores; it is an online-only business.
The brand offers seasonal sales and collaborates with influencers for marketing, but does not run affiliate platforms or Amazon storefronts.
Conclusion
Hello Molly is a fast-fashion retailer with a wide online reach and an extensive social following. It offers modern, youth-oriented apparel but lacks transparency on sustainability and refund flexibility. While many customers have had positive experiences, others have reported dissatisfaction with sizing and return policies. Potential buyers should review sizing guides carefully and understand that returns are only accepted for store credit, not refunds.
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