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AppFolio

AppFolio

One powerful platform to streamline real estate operations

AppFolio Overview

AppFolio is a SaaS provider offering two core products—Property Manager and Investment Manager—to streamline property and real estate investment management with automation, AI, and robust integrations.

AppFolio Features

Workflow & Training Communication & Service Accounting & Reporting Maintenance & Efficiency Marketing & Leasing Management & Growth Integrations (AppFolio Stack™)

AppFolio offers an all-in-one cloud platform optimized for residential, commercial, student, affordable housing, associations, and investment portfolios. From onboarding through dedicated migration and training to ongoing AI‑driven automation (including Realm‑X assistant and flows) and mobile-first design, AppFolio empowers teams to manage, lease, maintain, and report more efficiently. Intelligent tools like smart maintenance and automated billing drive accuracy and profitability, while integrations extend functionality across operations.

Feature Description:

  • Workflow & Training: Configurable workflows, role-based UI, mobile app, built-in staff training, and universal search.
  • Communication & Service: Resident/owner/vendor portals, email/text templates, surveys, and document sharing.
  • Accounting & Reporting: Online payments, CAM reconciliation, corporate accounting, real-time flexible reports, pivot/ charting tools.
  • Maintenance & Efficiency: AI‑powered maintenance, mobile inspections, unit‑turn board, and online requests.
  • Marketing & Leasing: Leasing CRM, AI leasing assistant, virtual showings, screening policies, and integrated websites.
  • Management & Growth: Custom fields, dashboards, audit logs, performance insights, and API access.
  • Integrations (AppFolio Stack™): Marketplace includes tools like Home Depot Pro, Zego, Amazon lockers, PlanOmatic, utility managers, and eviction partners

Note: AppFolio requires a minimum of 50 units, and pricing is not publicly listed—custom quotes are provided based on your portfolio size, features, and selected plan. Visit the official site to request detailed pricing.

Pros & Cons

Pros:

Unified, mobile-first platform covering all real estate workflows

Advanced AI & automation (Realm‑X, Smart Maintenance)

Robust accounting/reporting with pivot tables and corporate tracking

Strong customer support, training, and innovation cadence

Cons:

Pricing not transparent—requires contact for a quote

Enterprise features are only available in higher tiers

Customizations and integrations may require Plus/Max plans

Minimum 50-unit requirement; small portfolios may overpay

Company

AppFolio

Contact

866.648.1536.

Headquarter

70 Castilian Dr, Goleta (Santa Barbara), CA 93117, USA

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AppFolio Pricing

AppFolio Pricing Screenshot

*Price last updated on Jul 9, 2025. Visit appfolio.com's pricing page for the latest pricing.

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