Buffer

Key Features – Organized for Action:

• Publishing & Scheduling:
  • Create and schedule posts across multiple channels.
  • Drag-and-drop calendar view for visual planning.
  • AI Assistant to write and repurpose content.
• Engagement:
  • Unified inbox to reply to comments and DMs (Instagram, Facebook, LinkedIn).
  • Keyword detection and labeling to track sentiment and support faster replies.
• Analytics:
  • Visual reports on engagement, reach, and post performance.
  • Custom report builder with downloadable charts.
  • Campaign tagging to track grouped content results.
• AI Assistant:
  • Rewrite posts in multiple tones.
  • Generate hashtags and summarize key points.
  • Available in all paid plans for content enhancement.
• Team Collaboration:
  • Draft approval workflows.
  • Role-based access and permissions.
  • Shared dashboards and calendars.
• Landing Pages:
  • Mobile-optimized “Start Page” for creators and small brands.
  • Built-in analytics and design flexibility.
  • Ideal for link-in-bio usage on Instagram/TikTok.