Figma is a cloud based collaborative design platform that helps teams move from idea to production, combining interface design, prototyping, whiteboarding, and developer handoff in one space . Product designers, engineers, and product managers can co create in real time, brainstorm in FigJam, and use Dev Mode to translate finalized designs into implementation ready specs and assets without juggling multiple tools .
Figma stands out as a collaborative design hub that unifies UI design, prototyping, whiteboarding, and developer handoff into a single browser based stack for modern product teams .
Primary Capabilities and Highlights
Dev Mode centralizes specs, code snippets, and redlines
Figma Make lets non‑devs ship functional prototypes
Handles full workflow: ideation, design, prototype, handoff
AI/Make quality inconsistent; tokens often feel wasted
Pricing, seats, and billing described as confusing, steep
*Price last updated on Dec 26, 2025. Visit figma.com's pricing page for the latest pricing.