Hootsuite

Key Features:

• Unified Planner:
  Drag-and-drop calendar for planning and scheduling posts across platforms like Instagram, LinkedIn, Facebook, TikTok, X (Twitter), Pinterest, and YouTube.
• ROI-Focused Analytics:
  Visualize performance through real-time, cross-platform reports measuring engagement, reach, clicks, and conversions.
• Social Inbox:
  Manage all incoming messages and comments in one stream, with filters, team assignments, and quick replies.
• Social Listening:
  Track brand mentions, sentiment, and competitor activity using custom streams and integrations.
• Content Library & AI Writer:
  Store branded assets and create captions or posts using built-in AI tools and templates for faster publishing.
• Team Collaboration & Approval Flows:
  Set custom permissions, roles, and approval workflows to maintain brand consistency at scale.
• 150+ App Integrations:
  Connect with tools like Canva, HubSpot, Salesforce, Google Drive, and more for a seamless workflow.
• Compliance & Security:
  SOC 2 Type 2 certified with multi-user permissions, SSO, and audit trails—built for regulated industries.