Kelley Blue Book, founded in 1926, is a leading vehicle valuation and automotive research company providing trusted pricing information and market insights for cars, trucks, and motorcycles.
Kelley Blue Book is owned by Cox Automotive, a subsidiary of Cox Enterprises. Cox Automotive acquired Kelley Blue Book in 2010.
Offers resources and tools for car dealers to better engage with customers
Provides valuable insights into market trends
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Occasionally, some vehicle models may have outdated information
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*Price last updated on Nov 11, 2025. Visit kbb.com's pricing page for the latest pricing.
Posted: Oct 8, 2025
When selling a car through Kelley Blue Book's Instant Cash Offer (ICO), I was told by the dealership and multiple KBB customer service representatives that the offer I received a week prior from the dealership, based on the KBB valuation and their own inspection, had actually expired the day before I brought the car in to sell. The dealership and the KBB representatives said that since the offer expired, the dealership had to do another inspection, resulting in a significantly lower offer. When reaching out to customer support after selling the car to get clarity and attempt to recover the difference between the original offer and the accepted offer of the sale, KBB consistently denied that the offer expiration was the issue and emphasized that any offers are made at the dealership's discretion (and that re-evaluating the car is included in that). This denial contradicts the verbal confirmation I received from KBB customer support on the day of the sale that the reason for the dealership needing to re-evaluate the car was due to the offer expiring. Since then, their email responses have continued to be not only slow, but also to stick solely to their argument that any decisions are made by the dealership alone and they solely serve to connect sellers and dealerships. If you’re selling your car through KBB’s ICO program, keep in mind the dealership will still probably lowball you, based on KBB’s valuation online, and getting any genuine help from KBB's customer support is nearly impossible.
