Sprout Social is a social media management platform with an intuitive interface, deep analytics, and cross-platform publishing. And is designed to support agencies, enterprises, and growing businesses alike, making it easier to manage conversations, measure performance, and drive real results.
Let’s break down what sets Sprout Social apart—feature by feature:
Unified Smart Inbox: Consolidates all messages across channels (Facebook, Instagram, Twitter/X, LinkedIn, etc.) into one feed, making it easier for teams to respond quickly.
Robust scheduling & calendar: Users highlight the intuitive drag-and-drop calendar that simplifies multi-platform scheduling.
Detailed analytics & reports: Provides presentation-ready reports that save marketers hours of manual reporting.
High pricing: Starting at $199 per user/month, many small businesses find it too expensive compared to alternatives.
Limited automation: Some reviewers note that competitors offer stronger AI-driven posting suggestions or advanced automation.
Features
Features
*Price last updated on Sep 20, 2025. Visit sproutsocial.com's pricing page for the latest pricing.