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Sprout Social

Sprout Social

Powerful tools for social media management

Sprout Social Overview

Sprout Social is a social media management platform with an intuitive interface, deep analytics, and cross-platform publishing. And is designed to support agencies, enterprises, and growing businesses alike, making it easier to manage conversations, measure performance, and drive real results.

Sprout Social Features

Unified Smart Inbox AI-Powered Social Listening Cross-Platform Publishing Calendar In-Depth Reporting & Analytics Employee Advocacy Tools CRM for Social Chatbots and Automation Social Commerce Integration Approval Workflows & Team Roles

Let’s break down what sets Sprout Social apart—feature by feature:

  • Unified Smart Inbox:
    Aggregate all social messages, mentions, and DMs across platforms into one place for streamlined response management.
  • AI-Powered Social Listening:
    Monitor trends, keywords, and brand sentiment using advanced AI to guide strategy and messaging.
  • Cross-Platform Publishing Calendar:
    Plan, draft, schedule, and publish posts across networks like Instagram, Facebook, LinkedIn, X, TikTok, and Pinterest from one calendar.
  • In-Depth Reporting & Analytics:
    Access real-time, customizable performance reports with advanced filtering, tag tracking, and comparison views.
  • Employee Advocacy Tools:
    Empower internal teams to share brand-safe content, boosting reach and trust through personal networks.
  • CRM for Social:
    Build richer audience profiles by tracking past conversations and engagement history across social touchpoints.
  • Chatbots and Automation:
    Use rule-based workflows and chatbot integrations to reduce manual tasks and improve response times.
  • Social Commerce Integration:
    Manage product tagging, shoppable posts, and customer inquiries across social storefronts.
  • Approval Workflows & Team Roles:
    Assign permissions, set up multi-step 
  • Integrations Hub:
    Connect with HubSpot, Salesforce, Canva, Dropbox, Bitly, and dozens more for a smoother workflow.

Pros & Cons

Pros:

Unified Smart Inbox: Consolidates all messages across channels (Facebook, Instagram, Twitter/X, LinkedIn, etc.) into one feed, making it easier for teams to respond quickly.

Robust scheduling & calendar: Users highlight the intuitive drag-and-drop calendar that simplifies multi-platform scheduling.

Detailed analytics & reports: Provides presentation-ready reports that save marketers hours of manual reporting.

Cons:

High pricing: Starting at $199 per user/month, many small businesses find it too expensive compared to alternatives.

Limited automation: Some reviewers note that competitors offer stronger AI-driven posting suggestions or advanced automation.

Company

Sprout Social

Contact

1-866-878-3231

Headquarter

Chicago, Illinois, USA

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Sprout Social Demo & Screenshots

Sprout Social Pricing

Standard

$199/Monthly

Features

  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Review management
  • Group, profile and post-level reporting

Advanced

$399/Monthly

Features

  • Everything in Professional, plus:
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Sprout Social Pricing Screenshot

*Price last updated on Sep 20, 2025. Visit sproutsocial.com's pricing page for the latest pricing.

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