Whether as a gamer or an entrepreneur considering taking up streaming as a business, the issue of feasibility is sacrosanct. Yes, there are a few names we know who are doing reasonably well as streamers, but thinking long term, can this venture survive the next decade? And more importantly, can it bring in the required profits to make a decent living?
Kate Richardson, a media personality who writes and researches about streamers, notes that when the streaming business began, the focus was on growth, not profit. Platforms and individuals were more concerned with getting more subscribers than improving their profit margins.
Now that subscriptions seem to be dwindling, especially with streaming TV services, aspiring streamers are worried. The worry stems from three main challenges that stakeholders in this business have identified.
These are:
The cost of creating or acquiring content
The challenge of retaining subscribers
Stiff competition that often necessitates a periodic downward price review
“Streaming is just like acting, singing, any career that requires a public eye. It’s never been a viable career for all but the top tiny percentage. Not saying that you can’t reach that, but it’s statistically unlikely.”
The above statement by a gamer and streamer is now the opinion held by many people because of the challenges mentioned earlier. Consequently, many people now advise prospective streamers to just take it as a hobby that can occasionally bring money, and not a business or career.
Even Forbes’ 2025 streaming predictions suggest that consolidation, pricing challenges, and innovation strain are shaping the industry’s future.
But how accurate is this? Can streaming be a profitable venture? Let’s find out.
Is a Streaming Business Viable?
Yes, a streaming business can be viable and profitable with the right information, dedication, and a bit of luck.
The viability of streaming as a business depends on overcoming three core hurdles:
Subscriber retention – audiences have limited attention spans and often churn.
Cutthroat competition – leading to frequent price drops and thinner margins.
As one gamer put it: “Streaming is like acting or singing — only a small percentage ever ‘make it’ full-time.”
How Much Do Streamers Make?
“Different streamers get different ad incentives so it's hard to say how much one person would be paid compared to another.”
Indeed, the submission of a Redditor above is apt. It’s truly difficult to peg a specific amount that all streamers make. Besides the ad revenue he mentioned, earnings also depend on factors like monetization method, number of viewers, and how consistent they are in releasing content that their followers like.
However, on average, most successful streamers make between $50,000 and $100,000 per month. Greenhorns or those just starting make as little as $50 monthly or even less.
Specializes in game streams but also drops content on YouTube and Instagram
xQC
Streams diverse content on Twitch and Kick
Ibai
Engaging broadcasts and special events
Shroud
Active on multiple social media platforms and known for his gaming skills, which he also streams
Amouranth
Famous for diverse content and a massive followership on Twitch
Dr Disrespect
Creates and streams content on YouTube and Twitch
Jynxzi
Plays and streams consoles
Game Streaming
It’s no coincidence that many famous and successful streamers are also gamers. Even if they don’t directly play those games, they specialize in livestreaming related content. That’s because in most countries, many people now turn to online games for relaxation, fun, and a way to spend their free time.
In Hungary, the appetite for gaming content is increasing, with many people either involved in gaming directly or betting on the same. Consequently, any streamer that wants to get a large followership or subscription must include sports and games in their content. This includes betting, too. The Hungarian sporting community is now being inspired by international casinos that stream their betting activities.
Consequently, anyone who wishes to establish a streaming business in Hungary can draw inspiration from such entities like Drake in Canada and even the Brazilian football star, Neymar. Since Drake started streaming gambling in 2022, he has made over $300 million, affirming the huge potential in this niche for anyone considering it. The Hungarian betting community will most likely be fascinated to subscribe to such betting streams.
For community-driven insights, discussions like UKPunting’s ongoing debates reveal how streaming overlaps with betting, forums, and niche content ecosystems.
Viewers and sports bettors must, however, double-check the reputation of the betting sites they are partnering with to have a great experience. Authentic review sites like MightyTips are excellent places to know everything about betting sites in Hungary. From odds to payout speeds and promotions, the website experts thoroughly all betting sites in Hungary to give the place the ultimate experience they deserve.
Conclusion
Streaming is not for everyone. Only those with:
Passion for content creation
Consistent time investment
The right niche + supportive market
…will find it sustainable. For most, streaming remains closer to a side hustle or hobby than a guaranteed career. But for the few who break through, it’s one of the most profitable digital opportunities of the 2020s.
So — is streaming realistic? The answer is yes, but only if you approach it as both a creative craft and a strategic business venture.
